This year, MB&F marks its 20th anniversary. True to form, the independent brand is celebrating in a way no one in Haute Horlogerie has ever done before: by giving away 20 timepieces to its community. Not selling them, not reserving them for VIP clients – but raffling them away.
Two raffles, two unique creations
The initiative consists of two separate raffles, each for a limited run of 10 watches that will never be commercialised otherwise.
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M.A.D.1S 20th Anniversary: 10 winners will be drawn from among the thousands of enthusiasts who have taken part in the M.A.D.Editions raffles over the years.
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LM101 Longhorn 20th Anniversary: exclusively for MB&F’s Tribe members, this watch celebrates two decades of Machines with a design detail reserved only for special occasions: elongated lugs, or “horns,” seen just three times before in MB&F’s history.
20 years of madness – 20 watches to be given away. MB&F makes history.
Not for sale. Ever. Only to be won: LM101 Longhorn & M.A.D.1S .
Fortune favours the bold
Flip the LM101 Longhorn over and a message greets you on the sapphire caseback: “Fortune Favours the Bold.” It’s a fitting motto for both MB&F and this initiative — reminding collectors that daring to take a chance sometimes leads to the ultimate reward.
The Longhorn returns – but only for 10 lucky winners.
The new LM101 Longhorn 20th Anniversary draws its lineage from MB&F’s most daring creations – from the groundbreaking LM Perpetual to the rule-breaking Sequential Evo.
A celebration beyond watches
The 10 LM101 Longhorn winners won’t just receive a timepiece. They’ll be flown to Geneva, business class, with accommodation included, to collect their new Machine in person at the M.A.D.House. The draw will take place in October under supervision of a bailiff to ensure full transparency.
A new kind of relationship with collectors
In a world where most limited watches are flipped, hoarded, or reserved for insiders, MB&F’s gesture feels radically fresh. By raffling pieces away, the brand strengthens its bond with the people who have made its 20-year journey possible: the community of watch lovers who believed in independent watchmaking long before it was fashionable.
This is not just a raffle. It’s MB&F once again challenging the norms of the watch industry — and proving that true independence means more than just building Machines. It means building community.
Geneva awaits 10 winners – business class included.
MB&F turns 20 – and the present goes to the community.
The Magnifier
MB&F LM101 Longhorn 20th Anniversary
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Case diameter: 40 mm
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Case height: 16 mm
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Material: Stainless steel
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Crystal: Sapphire
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Water resistance: 30 m
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Movement: LM101 engine
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Features: Hours, minutes, power reserve indicator
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Frequency: 18,000 vph (2.5 Hz)
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Winding: Manual wind
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Power reserve: 45 hours
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Strap: Leather strap with stainless steel folding clasp
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Limited edition: 10 pieces
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Availability: Not for sale — free to 10 winners of the raffle, chosen from among registered Tribe members
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Don’t miss Bezl’s visit to the M.A.D.House in Geneva – a unique glimpse inside MB&F’s creative universe. Click the video below to explore the full article.